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For Immediate Release
ALLIANCE CREDIT UNION PROVIDES SOME HOLIDAY CHEER
San Jose, CA-based CU Hands Out Gift Cards at Christmas in the Park Event
SAN JOSE, CALIF. – December 29, 2011 — Alliance Credit Union got into the spirit of the season of giving by
handing out $20 credit union Visa® gift cards to 40 random people during two nights of the Christmas in the Park
event in downtown San Jose.
It was another Make a Difference event for the San Jose-based credit union. The Make a Difference mission is to surprise
people with random acts of kindness and to spread generosity throughout the community. On December 20 and 22, Alliance CU
team members did just that by giving out 20 gift cards on each night. Each gift card was inside a holiday greeting card
with the following message: We hope your holidays are filled with all the joys of the season and we’re able to make a difference
in your day. There’s no better time to spread goodwill and generosity throughout our community. So enjoy this gift card with our
compliments. Please spend it locally and support small business.
“We’ve held a $1 bill giveaway and treated people to lunch, but since it’s the holidays, we thought it would be nice to make a bigger impact on a few
families in our community,” explained SVP of Marketing & Retail Delivery Emily Condon. “We thought perhaps they could use it for last-minute gifts, help
with groceries, or even pay it forward and make a difference in someone else’s life. All of this was with no strings attached, as with the previous
Make a Difference events; we just wanted to put a smile on a few faces this holiday season.”
Many of the recipients were indeed pleasantly surprised and one even used it to serve others. In an email to the credit union, the recipient thanked
the staff for the event, and said she and her daughters “used the $20 (with some added from their piggy banks) at Toys R Us this morning to buy
gifts for kids at the San Jose Family Shelter on Las Palmas Ave. It was a generous and unexpected gift that we turned into another unexpected gift.
Thank you for helping remind both me and my girls about the true meaning of Christmas.“
A video of the two day’s events can be seen at www.facebook.com/alliancecu.
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our members and
individuals in our communities build a sustainable financial future. Established in 1952, the credit union serves more than 38,000 members, and is open
to membership for any individual who lives, works or worships in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick
and Pender counties in North Carolina. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
ALLIANCE CREDIT UNION RAISES MORE THAN $8,300 FOR AMERICAN CANCER SOCIETY
San Jose, CA-based CU Participates in Recent Cancer Society “Making Strides Against Breast Cancer” Walks in CA and NC
SAN JOSE, CALIF. – November 2, 2011 — The San Jose, CA-based Alliance Credit Union raised more than $8,300 for the
American Cancer Society, participating in the organization’s “Making Strides Against Breast Cancer” Walks.
Alliance Credit Union, which has participated in the walks since 2004, raised a record $5,876—plus an additional $2,500
corporate sponsorship—for a total of $8,376 for the American Cancer Society. Seventy walkers from the credit union
participated in walks in San Jose, CA and Wilmington, NC.
Forty-five Alliance staffers and members walked in the Wilmington walk on October 22. Alliance was a flagship sponsor
for the event. A few days later, on October 29, 25 walkers participated in the San Jose walk.
“We had ‘Pink Fridays’ at work during the month of October, where staff could wear pink shirts and jeans for a
donation,” said SVP of Marketing & Retail Delivery Emily Condon. “It was another way for those at the credit
union to support this very important cause and organization.”
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that
exists to help our members and individuals in our communities build a sustainable financial future. Established
in 1952, the credit union serves more than 38,000 members, and is open to membership for any individual who lives,
works or worships in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and
Pender counties in North Carolina. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
ALLIANCE CREDIT UNION GIVES AWAY FREE MONEY!
500 Free Dollar Bills Encourage Spending at Local Businesses
Fremont, CA, October 26, 2011 — Today, Alliance Credit Union handed out 500 free one-dollar bills to 500 customers
at the Fremont Bart Station at 7AM in the morning. It was good for a cup of coffee, a newspaper, but most of all
it was another step in Alliance’s crusade to let customers know they are actively supporting local businesses and
serious about helping the community. Affixed to each dollar bill was a sticker that stated the Alliance message
simply and clearly: “Make a Difference—and spend this at your favorite local business.”
On Friday, September 16th, Alliance Credit Union, bought lunch for 35 patrons of Madhuban Indian Cuisine restaurant
of Sunnyvale. It was completely unannounced, just small signs on the tables that read: “What if someone did something
nice for you today, just because?” When it was time to pay the check, one of Alliance’s “Make a Difference” team members
told restaurant-goers that lunch was on the credit union. Customers were surprised, excited—others didn’t believe they
were getting a free lunch. And now Alliance is giving away money.
Alliance has a full portfolio of services to offer their customers just like the big banks. Alliance also has
an expressed objective to help the community and the people that live there build a sustainable financial future.
Emily Condon, senior vice president of marketing and retail delivery for Alliance Credit Union, says, “We offer everything
a bank offers, and what our members like is that we know people by name and we truly value their business.”
They have checking, savings, a variety of loan products, and all manner of banking services. The difference between Alliance
and big banks is not only the attitude but real tangible benefits. Benefits include free checking with no monthly maintenance
fee (and no catch), Visa cards with a 4.99% introductory APR for 9 months (and free $100,000 in travel accident insurance per
ticket), credit lines up to $20,000, and free debit cards with shopping rewards versus fees. Oh, and banker’s hours at Alliance
are 24/7 with online, mobile, and text banking.
They also have an auto buying center to simplify purchasing a car—where and how to find them, finance them, and protect
them—at 1% below invoice on new vehicles at selected dealerships. Alliance customers will also receive guaranteed pricing
of below mid-Kelly Blue Book on 90% of used vehicles in inventory.
To accommodate your largest and most important single purchase, Alliance has a home buying center too with a full array
of first mortgages—take your pick from competitive fixed or adjustable rates depending on your individual goals—as well
as home equity lines of credit and second mortgage loans.
Bank Transfer Day—the initiative launched on Facebook by Kristen Christian—is urging people to take action on November 5
by switching their money from big banks to credit unions or community banks whose practices they respect. Thus far, more
than 51,000 people have pledged to make that switch.
This kind of response is no surprise to anyone who has seen the news recently. The public is unhappy— “fed up” would
be more accurate—with the new banking fees. Emily Condon says, “We’re absolutely seeing an increase in interest, on
our web site especially. We’re seeing increased visits to our ‘About Us,’ ‘How to Become a Member,’ and ‘Accounts’ pages.”
Alliance has offices in three counties in the San Francisco Bay Area. And, of course, one of those offices is in Fremont where
commuters got a free buck this morning at the BART station. Alliance is determined to continue its “Make a Difference”
campaign with these random acts of kindness to make sure that customers understand that Alliance has their best
interests at heart.
Who knows where the Alliance “Make a Difference” team will show up next?
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that
exists to help our members and individuals in our communities build a sustainable financial future. Established in 1952,
the credit union serves more than 38,000 members, and is open to membership for any individual who lives, works or worships in
Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North Carolina. For
more information, visit www.alliancecreditunion.org.
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For Immediate Release
ALLIANCE CONTINUES TO OFFER FREE CHECKING
San Jose-based Credit Union Offers Choice for Consumers Facing Monthly Service Charges and Debit Fees
SAN JOSE, CALIF. – October 7, 2011 – With the news of increased monthly service fees and charges for debit card
usage at some banks, San Jose-based Alliance Credit Union plans to continue to offer free checking for its members.
“Consumers should have a choice of a free checking account without losing convenience,” said SVP of Marketing & Retail Delivery
Emily Condon. “At Alliance, we offer online/mobile/text banking with Bill Pay and eStatements, as well access to more
than 30,000 surcharge-free ATMs and 6,700 shared branches throughout the country.”
Alliance’s free checking program features no monthly maintenance fees or debit card fees, and no requirements to meet, according
to Condon. And the credit union offers debit rewards.
In addition, the credit union recently launched its SmartPoints program, in which members can earn points for signing up for direct deposit,
making a loan payment on time, using a credit card, or anything else on a list of services offered by the credit union. The points can be
redeemed for anything from a lower interest rate on certain loans to covering non-sufficient funds (NSFs).
“Consumers need a financial institution that considers their interests not just the bottom line,” Condon said. “We encourage people to
consider credit unions—such as Alliance—as a viable option.”
For more information, go to www.alliancecreditunion.org/freechecking.
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our members and
individuals in our communities build a sustainable financial future. Established in 1952, the credit union serves more than 38,000 members, and
is open to membership for any individual who lives, works or worships in Santa Clara, San Mateo and Alameda counties in California, and New Hanover,
Brunswick and Pender counties in North Carolina. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
FOR ALLIANCE CU, THERE IS SUCH A THING AS A “FREE LUNCH”
San Jose, CA-based CU Provides Free Lunches For Sunnyvale Restaurant Patrons
SAN JOSE, CALIF. – September 26, 2011 – Alliance Credit Union made a difference in the lives of some lucky Silicon Valley area
residents by providing free lunches at a Sunnyvale restaurant recently.
The San Jose-based credit union held another Make a Difference event—this time it paid for lunch for many surprised patrons of the
Madhuban Indian Cuisine restaurant on Friday, September 16.
From 11:30 a.m. to 1 p.m., the credit union’s Make a Difference team designated a handful of tables at the restaurant as
“free lunch” tables, unbeknownst to customers. Each table had a small sign which read: “What if someone did something nice
for you today, just because?”
Alliance team members then presented the “check” to customers at those tables, telling them lunch was on the credit union.
“There were no strings attached—everyone who sat at our designated tables received a free lunch. Many people were surprised and
then delighted,” explained SVP of Marketing & Retail Delivery Emily Condon.
In total, Alliance paid for 35 lunches. Among the comments the Alliance team members received were: “I never thought I’d be so
lucky to get something like this.” “That was very nice of you, thank you.” “Are you serious?” and “I will always remember Alliance.”
A video of the day’s events can be seen at www.facebook.com/alliancecu.
“This is just a great way to thank people for supporting a local business,” Condon said.
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our
members and individuals in our communities build a sustainable financial future. Established in 1952, the credit union serves
more than 38,000 members, and is open to membership for any individual who lives, works or worships in Santa Clara, San Mateo and
Alameda counties in California, and New Hanover, Brunswick and Pender counties in North Carolina. For more information,
visit www.alliancecreditunion.org.
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For Immediate Release
SAN JOSE RESIDENT WINS BIG AT ALLIANCE CREDIT UNION CAR SALE
Juan Carlos Gutierrez Receives Apple iPad2
SAN JOSE, CALIF. – September 16, 2011 – San Jose resident Juan Carlos Gutierrez recently won an Apple iPad2 with
Wifi, courtesy of Alliance Credit Union.
The San Jose, CA-based credit union held a drawing for the 16GB iPad for attendees of its recent car sale, held August 19-20.
Of the 510 entries submitted at the car sale, Gutierrez was the winning entry.
“I can’t believe it! I thought it was a joke,” Gutierrez said upon learning the news of his win. “I’m very happy – this is the
first time I have ever won anything.”
It was Alliance’s third car sale of the year, offering members an opportunity to find a great deal on a wide variety of pre-owned
vehicles in one location.
“We try to create a welcoming environment at these events, providing kid activities, such as a bounce house and free hot dogs, so
families feel comfortable attending,” said SVP of Marketing & Retail Delivery Emily Condon. “Adding a drawing can increase excitement
of an event or firm up plans to attend, especially when the prize is something like an iPad2 and there are no strings attached.”
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our members
and individuals in our communities build a sustainable financial future. Established in 1952, the credit union serves more than 38,000
members, and is open to membership for any individual who lives, works or worships in Santa Clara, San Mateo and Alameda counties in California,
and New Hanover, Brunswick and Pender counties in North Carolina. For more information, visit www.alliancecreditunion.org.
PHOTO CAPTION: San Jose resident Juan Carlos Gutierrez, who won an iPad at Alliance Credit Union’s recent car sale, with Member Relationship
Manager Nina Mohajeri at the credit union’s Curtner Financial Center in San Jose.
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For Immediate Release
CREDIT UNION INVESTMENT PROGRAM RECOGNIZED FOR OUTSTANDING PERFORMANCE IN INVESTMENT SERVICES
SAN JOSE, CALIF. – August 30, 2011 – Alliance Credit Union announced that its investment services group, with
registered representatives affiliated with broker-dealer and Registered Investment Adviser CUSO Financial
Services, LP (CFS) was a recent recipient of CFS’ 2010 Breakthrough Award at CFS’ 2011 “It’s a New Day 2011” Annual
Conference, recently held in San Diego, California.
The award recognizes the significant growth of a credit union’s investment and insurance program revenues
throughout the year.
The team at Alliance was able to strengthen its program and generate additional revenue by delivering financial
and retirement planning services to the credit union member base. “We are extremely proud of Quang Phan and
James Gregory’s accomplishments and the outstanding service they have collectively provided to our members
over the years,” said Emily Condon. “Their knowledge, experience and commitment to member service are an example
and inspiration to all of us who strive for excellence in our profession.”
The annual awards are presented by CFS as a way to recognize outstanding investment and insurance programs for their
dedication to high standards, commitment to superior service and outstanding performance that helps the organization
meet and exceed its goals.
In addition to financial planning and investment services, Alliance Credit Union also offers consumer, home and
auto loans, deposit services and online banking services.
Alliance has locations in both San Jose, California and Wilmington, North Carolina. For additional information,
please call 800.232.8669 or visit online at alliancecreditunion.org.
Established in 1952, Alliance Credit Union is a member-owned, financial cooperative serving more than 38,000 members
in six counties in California and North Carolina. Alliance exists to help our members and individuals in our
communities build a sustainable financial future.
About CUSO Financial Services, L.P.
Established in 1997, CUSO Financial Services, L.P. (Member FINRA/SIPC) is headquartered in San Diego and has more
than 130 credit union users, including 26 of the top 100 credit unions in the country. With branch offices located
nationwide, and more than 350 licensed representatives, CFS is a full-service broker/dealer and SEC Registered
Investment Adviser offering customized investment and insurance solutions to credit unions. For
more information,
call 858-530-4400 or visit www.cusonet.com.
Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered
broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not
NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve
investment risk including possible loss of principal. Investment Representatives are registered through CFS. The
credit union has contracted with CFS to make non-deposit investment products and services available to credit
union members.
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For Immediate Release
ALLIANCE CU INTRODUCES MEMBER REWARDS PROGRAM
SmartPoints Allows Members of San Jose, CA-based CU to Earn, Redeem Points
SAN JOSE, CALIF. – July 28, 2011 – Alliance Credit Union will soon be rewarding members
for what they’re already doing—using the financial institution’s products and services.
The credit union plans to launch its SmartPoints program August 3. Through the program, members can earn
points for signing up for direct deposit, making a loan payment on time, using a credit card, or anything
else on a list of services offered by the credit union.
“It’s as simple as it gets; there’s no need to sign up for the program” said SVP of Marketing & Retail
Delivery Emily Condon. “Every time a member does something from the list, they get points. Then he or she
can redeem those points for anything from lower interest rate on certain loans to covering overdraft transfer fees.”
Members can redeem their points as soon as they reach 300. The more they earn, the better the redemption incentive. Saving
up to 3,000 points can mean a .25 percent rate discount on a new loan, while 5,000 points can net a .50 percent discount on a loan.
“We really are excited about this opportunity to give back to our members, and to thank them for their loyalty to Alliance,” Condon said.
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that
exists to help our members and individuals in our communities build a sustainable financial future. Established in 1952,
the credit union serves more than 38,000 members, and is open to membership for any individual who lives, works or worships
in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North
Carolina. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
SAN JOSE RESIDENT WINS ALLIANCE CREDIT UNION CAMPAIGN
Ricardo Gallegos Wins Apple iPad2
SAN JOSE, CALIF. – April 20, 2011 – San Jose resident Ricardo Gallegos recently won an
Apple iPad2 with Wifi, courtesy of Alliance Credit Union’s Visa campaign.
San Jose resident Ricardo Gallegos (center), with the iPad he received from winning
Alliance Credit Union’s Visa campaign sweepstakes. He is surrounded by Alliance CU team members at the
credit union’s Curtner Financial Center.
Members could enter a sweepstakes to win the 16GB iPad by simply applying to receive Alliance’s Visa card with 4.99 percent
APR for nine months or an alternate entry form. It was part of the San Jose credit union’s campaign, “A Better Visa Card.”
“At Alliance Credit Union, we’re always looking for ways to help our members make smart financial choices,” said SVP of
Marketing & Retail Delivery Emily Condon. “This Visa card has a low introductory rate, no annual fee, and no-fee balance
transfer. It is a card for anyone—for those seeking a friendlier, simpler card as well as for those tired of paying a
variety of fees elsewhere.”
Alliance received 1,018 entries for the iPad. When Gallegos was contacted with the news, he couldn’t believe it.
“I was shocked but I was excited at the same time,” he said. “When I found out it was serious, I couldn’t wait to come get it.”
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that
exists to help our members and individuals in our communities build a sustainable financial future. Established in 1952,
the credit union serves more than 38,000 members, and is open to membership for any individual who lives, works or worships
in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North
Carolina. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
ALLIANCE CREDIT UNION MAKES A DIFFERENCE ONE DOLLAR AT A TIME
San Jose Credit Union Hands Out Dollar Bills on San Jose State’s Campus
San Jose, CA (March 11, 2011)– Alliance Credit Union held its first “Make A Difference” event on San
Jose State’s campus Monday, March 7, 2011. Alliance team members handed out 500 $1 bills to students
between classes starting at 11:30 am. Each bill had a sticker on it with the message to make a difference
because “we (Alliance) care about everyone's financial well-being, so spend this locally with our compliments.”
Students’ reactions ranged from excitement to confusion; most, however, were surprised and grateful by the small gift.
“The point of these events is that Alliance supports its communities, and wants those that receive the money to
do the same by spending the $1 at a local business,” said Emily Condon, SVP of Marketing & Retail Delivery. “We
have plans to do something of this nature multiple times this year in San Jose. Be on the lookout for us
throughout the downtown area and you may walk away $1 richer.”
To see a video of the event, go to our website, www.alliancecreditunion.org, or Facebook page at www.facebook.com/alliancecu.
Alliance Credit Union has been a part of San Jose for more than 55 years with five locations in the Bay Area, including Fremont,
San Jose, and Sunnyvale. The credit union is a not-for-profit, member-owned financial cooperative that exists to help our
members and individuals in our communities build a sustainable financial future. Established in 1952, Alliance Credit
Union serves more than 38,000 members and is open to membership for any individual who lives, works, or worships in
Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North
Carolina. Alliance provides the information and guidance people need to make informed decisions about their financial
future. For more information and locations, visit our website.
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For Immediate Release
COME AND SEE THE WINNER OF ALLIANCE CREDIT UNION'S UGLY CAR CONTEST
1979 Datsun 210 Hatchback Owned by Fremont Resident Declared the Winner
SAN JOSE, CALIF. – September 29, 2010 – After the public votes were tallied, the winner of Alliance Credit Union's
Second Annual "Ugly Car Contest" is a 1979 Datsun 210 hatchback owned by Bob McGowan of Fremont, CA.
2010 Ugly Car Contest Winner: Bob McGowan and his ’79 Datsun 210
McGowan, who received the most votes from among the five finalists, will be presented with his $5,000 grand prize
during a special ceremony to be held at 6:30 p.m. Tuesday, October 19 at Alliance CU—Fremont Financial Center (in the
Fremont Hub Shopping Center), 39174 Argonaut Way, Fremont, CA. The public is invited; appetizers will be served. To
attend, please RSVP via the credit union’s website, alliancecreditunion.org.
The public voted through the San Jose-based credit union’s Facebook page. The other four finalists, as selected by the
Alliance staff, were: Jean Young from California, and Mike Witherspoon, Will Nabors, and Robert Pridgen from North
Carolina. Alliance serves anyone living in San Clara, San Mateo, and Alameda counties of California as well as the
New Hanover, Brunswick, and Pender counties in North Carolina.
McGowan bought his Datsun back in 1982. It now sports more than 302,000 miles. He said that raising three children on a single income has meant setting financial priorities--getting a new car was not one of them.
“I never thought I’d be happy to have the ugliest car around,” he said, upon hearing the news. “I’ve been in need of a newer car for some time now and hinting to my wife as we drove around I’d challenge her to point out one car in worse condition than mine, just one, but she never could. Winning the Alliance Credit Union’s ugly car contest will finally allow me to purchase a newer vehicle.”
McGowan can use the $5,000 toward the purchase of a new or used car.
Last year, the credit union received 23 entries for its inaugural competition, won by a vandalized Saturn S-Series coup owned by
Jean-Pierre Saintard of Wilmington, NC. This year, the number of entries nearly doubled to 43.
About Alliance Credit Union: Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to
help our members and individuals in our communities build a sustainable financial future. Established in 1952, Alliance
Credit Union serves more than 38,000 members and is open to membership for any individual who lives, works or worships in
Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North
Carolina. The organization provides helps individuals achieve their financial goals whether those goals are short- or long-term,
big or small. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
NOW IT'S UP TO YOU TO SELECT THE WINNER OF ALLIANCE CREDIT UNION'S UGLY CAR CONTEST
Public Has Until September 9 to Vote in Credit Union's Competition
SAN JOSE, CALIF. – August 20, 2010 – The five finalists in Alliance Credit Union's Second Annual "Ugly Car Contest" have
been selected, and now the public has until September 9 to select the winner of the $5,000 grand prize for having the ugliest car.
People can vote for a winner via the San Jose-based credit union's Facebook page. The finalists, as selected by the Alliance staff,
are: Bob McGowan and Jean Young from California, and Mike Witherspoon, Will Nabors, and Robert Pridgen from North Carolina. Alliance
serves anyone living in San Clara, San Mateo, and Alameda counties of California as well as the New Hanover, Brunswick, and Pender
counties in North Carolina.
To view the five top cars, go to Facebook.com/alliancecu. To vote, simply click on the "like" button corresponding to your favorite
ugly car within the "2010 Ugly Car Contest Finalists" photo album on the Facebook page.
Voting ends right at noon PDT on Thursday, September 9. The owner of the car with the most votes will win $5,000 toward the
purchase of a new/used car or to fix up the one he or she owns.
Last year, the credit union received 23 entries for its inaugural competition, won by a vandalized Saturn S-Series
coup owned by Jean-Pierre Saintard of Wilmington, NC. This year, the number of entries nearly doubled to 43, according
to Emily Condon, senior vice president of marketing and retail delivery.
About Alliance Credit Union
Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our members and
individuals in our communities build a sustainable financial future. Established in 1952, Alliance Credit Union serves
more than 38,000 members and is open to membership for any individual who lives, works or worships in Santa Clara, San Mateo
and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North Carolina. The organization provides
helps individuals achieve their financial goals whether those goals are short- or long-term, big or small. For more information,
visit www.alliancecreditunion.org.
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For Immediate Release
DO YOU HAVE AN UGLY CAR? ALLIANCE CREDIT UNION IS LOOKING FOR YOU
Credit Union Will Award $5,000 to Winner of Its Second Annual “Ugly Car Contest”
SAN JOSE, CALIF. – July 19, 2010 – Alliance Credit Union will award $5,000 to the person voted as having the ugliest car as part of
its second annual “Ugly Car Contest.”
The credit union encourages members of the community to enter the contest via the Alliance Credit Union's Facebook fan page at
www.facebook.com/alliancecu. For complete contest details, including official contest rules, please visit www.alliancecreditunion.org/uglycar.
Anyone living in the California counties of Santa Clara, San Mateo, and Alameda as well as New Hanover, Brunswick, and Pender counties in North
Carolina (areas served by Alliance) may enter the contest—membership is not required. The deadline to enter is July 31, 2010. Alliance will
announce the top five “ugliest” cars on August 2, 2010, and then have the public vote for a winner.
Last year’s Ugly Car Contest, which spanned two months, was the first of its kind for Alliance Credit Union. It was such a success
that the credit union brought it back. The contest uses Alliance’s fan page on Facebook to enable users to share pictures of their
vehicles and enter the contest. The 2009 winner was a vandalized Saturn S-Series coup owned by Jean-Pierre Saintard of Wilmington, NC.
“Our goal was to help someone in our community who was in need. Since many of us depend on our vehicles, we thought helping someone purchase
a new car or fix up the one they have would be a good first step,” says Emily Condon, senior vice president of marketing and retail
delivery. “We’re excited to offer this contest again and can’t wait to see who wins.”
About Alliance Credit Union
Alliance Credit Union is a not-for-profit, member-owned financial cooperative that exists to help our members and individuals in our communities
build a sustainable financial future. Established in 1952, Alliance Credit Union serves more than 38,000 members and is open to membership for
any individual who lives, works, or worships in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender
counties in North Carolina. The organization provides helps individuals achieve their financial goals whether those goals are short- or long-term,
big or small. For more information, visit www.alliancecreditunion.org.
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For Immediate Release
June 8, 2010
Alliance Credit Union Makes a Difference for Underprivileged Youth
June 8, 2010 – San Jose, Calif – During the month of May, Alliance Credit Union Helping Hands held its Third Annual Bike Raffle and BBQ
benefiting TurningWheels for Kids. From April 5 through May 14, members and employees purchased raffle tickets for the chance to win one of
two cruiser-style bicycles. The raffle took place during the BBQ held at the Curtner Financial Center on May 14. The Bike Raffle and BBQ
raised over $2500 for the San Jose-based charity that distributes bicycles to underprivileged youth.
TurningWheels for Kids is a San Jose-based non-profit organization that seeks to provide bicycles to underprivileged children. They partner
with the Santa Clara Valley Medical Foundation and the Pediatric Healthy Lifestyle Clinic to help kids who are suffering from health issues due to
being overweight. Not only do the bikes from TurningWheels for Kids provide a simple joy for children who live in tough situations, but they
also encourage a life of activity and good health.
About Alliance Credit Union: Alliance exists to help our members and individuals in our communities build a sustainable financial future. We do this by:
- Providing value and developing trusted relationships with our members and the communities we serve.
- Helping individuals achieve their financial goals whether those goals are short- term, long-term, big or small.
- Providing products and services that are in the best interest of the member and meet his/her personal desires.
- Providing value by offering relevant services at a reasonable cost.
- Engaging members by listening, caring and using our knowledge to offer smart solutions.
- Placing high importance on our commitment to financial education.
- Being a good corporate citizen and encouraging staff and volunteers to participate in public service activities within the communities we serve.
Alliance is a not-for-profit credit union with open membership for any individual who lives, works or worships in Santa Clara, San
Mateo and Alameda counties in California and New Hanover, Brunswick and Pender counties in North Carolina.
For more information on how to become a member of Alliance Credit Union, go to www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
October 10, 2009
OWNER OF VALDALIZED SATURN AWARDED $5,000 AS THE WINNER OF ALLIANCE CREDIT UNION’S FIRST ‘UGLY CAR CONTEST’
Spirit of ‘Cash for Clunkers’ Program Kept Alive with New Facebook-Based Contest
SAN JOSE, CALIF. – October 10, 2009 – Alliance Credit Union, the not-for-profit, member-owned financial institution, announced today
that it awarded a $5,000 prize to the winner of its “Ugly Car Contest.” A vandalized 1998 Saturn S-Series coup won first place, earning
its owner Jean-Pierre Saintard of Leland, North Carolina, cash toward the purchase of a new vehicle.
The Ugly Car Contest, spanning two months, was the first of its kind for Alliance Credit Union. It used a ‘Fan Page’ on Facebook
to enable Alliance members to share pictures of their vehicles and enter the contest. Both members and non-members were allowed to
vote. Mr. Saintard won the contest with 336 votes, beating out the runner-up by only 42 votes.
“It was a great injustice to have our car vandalized, but at least there is a positive ending to an otherwise negative situation,”
said Mr. Saintard. “We are so excited to be the winners of Alliance’s Ugly Car contest – the timing couldn’t have been more perfect.”
Alliance Credit Union will present Mr. Saintard and his wife, Rose Bachtel, with a $5,000 check at an event at 1:00 p.m. ET today.
The event, held at Alliance Credit Union’s Racine Financial Center located at 237 Racine Drive, will feature the winning car, WECT
News Co-Anchor Frances Weller, as well as entertainment and a BBQ luncheon.
“With the success of the government’s ‘Cash for Clunkers’ program, Alliance realized how many people need help getting a new car,” said
Emily Condon, Senior Vice President, Marketing and Retail Delivery. “The ‘Ugly Car Contest’ is our small way of helping a member while
keeping the spirit of the ‘clunkers’ program alive.”
About Alliance Credit Union
Alliance Credit Union is a not-for-profit, member-owned financial cooperative that aspires to create valuable and trusted life-long
relationships that improve the financial well-being of its members and the communities it serves. Established in 1952, Alliance
Credit Union serves more than 40,000 members and is open to membership for any individual who lives, works or worships in Santa
Clara, San Mateo and Alameda counties in California, and New Hanover, Brunswick and Pender counties in North Carolina. The
organization provides exceptional personalized service delivered with respect and concern for its members. For more information
visit www.alliancecreditunion.org.
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For Immediate Release
June 16, 2009
Alliance Credit Union Makes a Difference on Both Coasts
June 19, 2009 – San Jose, Calif – During the months of April and May, Alliance Credit Union Helping Hands volunteered
in the community, increased awareness for several causes, and raised money for local charities.
The spring was packed with a spirit of volunteering. On the east coast, North Carolina staff participated in the March of
Dimes March for Babies walk on April 18, 2009, raising over $1200 for the organization. The Alliance Helping Hands NC also
volunteered on April 25 for Hands on Wilmington – a public service day where members of the community work together to make a
difference. Alliance volunteers worked at the local YMCA helping build a new outdoor track.
Other spring activities included a flower sale benefitting Wilmington’s Carousel Center for Abused Children ($300 raised) and a food
drive for the Wilmington Food Bank.
Back on the west coast, Alliance held its Second Annual Bike Raffle and BBQ benefiting TurningWheels for Kids. From April 1st through
May 15th, members and employees purchased raffle tickets for the chance to win one of two cruiser-style bicycles. The raffle took
place during the BBQ held at the Curtner Financial Center on May 15. The Bike Raffle and BBQ raised over $2700 for the San Jose-based
charity that distributes bicycles to underprivileged youth.
Finishing off the month of May was the Relay for Life – a 24-hour walk for the American Cancer Society. Alliance Helping Hands CA
participated in the walk and raised over $600 for the fight against cancer.
About Alliance Credit Union: Alliance exists to help our members and individuals in our communities build a sustainable financial future. Alliance also
believes strongly in being a good corporate citizen and encouraging staff and volunteers to participate in public service activities within the communities we serve.
Alliance is a not-for-profit credit union with open membership for any individual who lives, works or worships in Santa Clara, San Mateo and Alameda counties in California and
New Hanover, Brunswick and Pender counties in North Carolina.
For more information on how to become a member of Alliance Credit Union, go to www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
May 28, 2009
13th Annual Rose M. Ratka Memorial Scholarship Winners Announced
San Jose, California - Alliance Credit Union is pleased to announce the winners of its 13th Annual Rose M.
Ratka Memorial Scholarship: Conrad Egan of San Jose, CA; Danielle Boles of Palo Alto, CA; and Monet
Hardison of Hampstead, NC. Each were awarded $2,000 scholarships to help complete their studies at
various universities in a variety of impressive subjects from Media Arts to Environmental Studies and
Elementary Education.
The scholarship program was developed to honor the late Rose M. Ratka who was President/CEO of the
credit union from 1978 to 1996. An astute business woman who achieved remarkable success in the industry,
Rose strongly believed in continuing education. Scholarship funds are awarded to those students who
best exemplify Rose’s courage, spirit and dedication. The scholarship is awarded annually, in the
summer, for application to school the following fall.
“Rose Ratka was an incredible leader, and close personal friend of many people here at Alliance,” says
Eileen Lewis, current President and CEO of Alliance Credit Union. “She donated her time to many
causes, but was most dedicated to increasing the opportunities for individuals who want to better
themselves through education. When Rose moved here in 1961, she learned English from watching television
and talking to people. It’s a testament to her energy, courage and commitment to education that she
was able to rise to the head of this credit union and become an industry leader. We look for that
same spirit in our scholarship recipients.”
About Alliance Credit Union
Alliance is a not-for-profit credit union with open membership for any individual who lives, works
or worships in Santa Clara, San Mateo and Alameda counties in California and New Hanover, Brunswick
and Pender counties in North Carolina. Alliance aspires to create valuable and trusted life long
relationships that improve the financial well-being of its members and the communities it serves.
Alliance provides exceptional personalized service delivered with respect and concern for its members
and places high importance on its commitment to financial education.
For more information on how to become a member of Alliance Credit Union, go to
www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
April 9, 2009
Alliance Credit Union reaches out to local small businesses
New complimentary services aim to help small business stay strong in current economy
SAN JOSE, Calif –April 9, 2009—At Alliance Credit Union, the month of April is dedicated to helping the small
business owner. Highlights include the release of a new suite of online tools to help with business finances,
a seminar “Taking Steps in a Downturn Economy”, and a Small Business Workshop event where attendees could win
a $250 gift card for their business.
Alliance Credit Union wants to help Silicon Valley small business owners and entrepreneurs efficiently manage
their business finances. Knowing that both time and resources are limited for small business owners, Alliance
launched a new service to help with the clerical tasks that come with owning a business. Small Business FinanceWorks™
(SBFW) is a complimentary suite of online tools available for all Alliance business checking members. SBFW
streamlines billing and invoicing while expanding customer payment options such as credit card processing.
Remote deposit saves times by allowing a business owner to scan checks from the office rather than taking a
trip to the branch. Payroll services are also available with SBFW. Currently, Alliance Credit Union is the
only financial institution in Northern California to offer SBFW to its customers.
Alliance is also offering a free seminar that provides valuable insight for managing a business during these
economic times. Presented by Silicon Valley SCORE, the Taking Steps in a Downturn Economy seminar will be
conducted on Thursday, April 23, 2009 from 5:30pm to 7pm at Alliance Credit Union’s headquarters located at
3315 Almaden Expwy, Suite 55, San Jose, California. If interested, please send an email to service@alliancecreditunion.org
to register.
Ending the month will be a Small Business Workshop on Thursday, April 30, 2009 at the Curtner Financial Center
located at 265 Curtner Ave., San Jose, California. Attendees will receive expert advice from a member of the
SBFW product development team. Small business owners will learn how to use the new software and see how it
can help simplify their business finances. Two sessions are available, 11am-2pm and 4pm-6pm. Registered
attendees have a chance to win a $250 office supplies gift card. There will be one winner per session. In order
to be entered into the drawing, attendees must R.S.V.P. at service@alliancecreditunion.org with their name, business
name, phone, and preferred session time.
For more information about the events or Small Business FinanceWorks, please visit www.alliancecreditunion.org or call 800.232.8669.
Alliance Credit Union is a not-for-profit community credit union, with open membership for any individual who lives, works or worships
in Santa Clara, San Mateo and Alameda counties in California, and New Hanover, Pender and Brunswick counties in North Carolina.
Alliance Credit Union is federally insured by the National Credit Union Administration, a U.S. Government Agency.
Anyone can help you make a decision. Alliance helps you make a smart one.
For more information on how to bank at Alliance Credit Union, go to www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
September 23, 2008
Alliance Credit Union Wins Best of Silicon Valley Award
San Jose, CALIF—September 23, 2008—Alliance Credit Union was named a winner of
the 2008 Metro Best of Silicon Valley Awards. Out of approximately 10,000 votes,
Alliance ranked third in the Best Local Bank category. The Metro Silicon Valley
newspaper reaches 460,000 readers every month.
“It’s an honor to be selected as a local favorite and we appreciate all of the
members who voted and wanted Alliance recognized as a great place to bank,” says
Emily Condon, Alliance Credit Union Vice President of Marketing and Retail Delivery.
Alliance has made a number of strategic enhancements to its services within the
past two years. It added online account opening, a more robust online banking
platform and upgraded the mobile banking program in 2007. Two new financial
centers also opened their doors, one in Fremont and one in North Carolina to provide
more access points. And the Credit Union launched its Visa® credit card program
earlier this year to provide a simpler and better-than-market card to its members.
“If you live anywhere in Silicon Valley you can bank with us,” says Condon. “Even if
you’re not close to a financial center, because we’re part of the Shared Branch and
Co-OpTM ATM networks, you can do your banking just about anywhere.”
Alliance Credit Union is a not-for-profit community credit union, with open
membership for any individual who lives, works or worships in Santa Clara, San
Mateo and Alameda counties in California, and New Hanover, Pender and Brunswick
counties in North Carolina. Alliance Credit Union is federally insured by the National
Credit Union Administration, a U.S. Government Agency.
Anyone can help you make a decision. Alliance helps you make a smart one.
For more information on how to bank at Alliance Credit Union, go to
www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
June 27, 2008
Alliance Credit Union Shows its Support for the San Jose Firefighters Burn Foundation
SAN JOSE, Calif—June 27, 2008—Alliance Credit Union is proud to announce its support of the San Jose Firefighters Burn Foundation. Alliance
Credit Union is coordinating the 10th Annual Benefit Golf Classic sponsored by the California Credit Union League, Santa Clara Valley
Chapter. Proceeds of the tournament benefit the San Jose Firefighters Burn Foundation, which is committed to being a proactive educational
and financial presence for the advancement in treatment and care of burn survivors and their families.
The Benefit Golf Classic will take place at Los Lagos Golf Course in San Jose on Wednesday, July 9, 2008. The tournament includes a
round of golf, an awards banquet, and many raffle prizes. “We are very excited about coordinating the 10th Annual Benefit Golf Classic
to support the San Jose Firefighters Burn Foundation,” says Eileen Lewis, Alliance Credit Union CEO. "This is a great opportunity for
the community to come together to make a difference and Alliance is very proud to be a part of that."
The Burn Foundation is dedicated to burn prevention, education, research and improving the quality of life for burn survivors. It
coordinates camps and retreats for both children and adults, provides support groups, and offers financial assistance for burn survivors
and their families.
If you would like more information about the 10th Annual Benefit Golf Classic, please contact Paul Kramer from Alliance Credit Union at 800.232.8669.
Alliance Credit Union is a not-for-profit community credit union, with open membership for any individual who lives, works or worships in Santa
Clara, San Mateo and Alameda counties in California, and New Hanover, Pender and Brunswick counties in North Carolina. Alliance aspires to create valuable
and trusted lifelong relationships that improve the financial well-being of its members and the communities it serves. Alliance provides exceptional personalized
service delivered with respect and concern for its members and places high importance on its commitment to financial education.
For more information on how to become a member of Alliance Credit Union, go to www.alliancecreditunion.org or call 800.232.8669.
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For Immediate Release
June 4, 2008
12th Annual Rose M. Ratka Memorial Scholarship Winners Announced
San Jose, California - Alliance Credit Union is pleased to announce the winners of its 12th Annual Rose M. Ratka Memorial Scholarship: Kathryn Daniels of Milpitas,
CA; Loraine Johnson of San Jose, CA; Dori Faulk of Nakina, NC; Allison Jones, Kay Horrell, and Mary Goodwin of Wilmington, NC. Each were awarded $1,000 scholarships
to help complete their studies at various universities in a variety of impressive subjects from Biomedical Engineering to Marketing and Film Studies.
The scholarship program was developed to honor the late Rose M. Ratka who was President/CEO of the credit union from 1978 to 1996. An astute business woman who achieved
remarkable success in the industry, Rose strongly believed in continuing education. Scholarship funds are awarded to those students who best exemplify Rose’s courage,
spirit and dedication. The scholarship is awarded annually, in the summer, for application to school the following fall.
"Rose Ratka was an incredible leader, and close personal friend of many people here at Alliance," says Eileen Lewis, current President and CEO of Alliance Credit Union.
"She donated her time to many causes, but was most dedicated to increasing the opportunities for individuals who want to better themselves through education. When Rose
moved here in 1961, she learned English from watching television and talking to people. It’s a testament to her energy, courage and commitment to education that she
was able to rise to the head of this credit union and become an industry leader. We look for that same spirit in our scholarship recipients."
About Alliance Credit Union
Alliance is a not-for-profit credit union with open membership for any individual who lives, works or worships in Santa Clara, San Mateo and Alameda counties in California
and New Hanover, Brunswick and Pender counties in North Carolina. Alliance aspires to create valuable and trusted life long relationships that improve the financial
well-being of its members and the communities it serves. Alliance provides exceptional personalized service delivered with respect and concern for its members and
places high importance on its commitment to financial education.
For more information on how to become a member of Alliance Credit Union, go to www.alliancecreditunion.org or call 800.232.8669. If your company is interested in offering
credit union benefits to its employees, please contact Lucy Yanez in California or Rachel Gibson in North Carolina at 800.239.8669.
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